Customer Relationships

Generative CRM is reshaping business processes. See how it can help your teams work more efficiently and create better customer experiences.

Empower your reps to sell more efficiently with impactful coaching, effective onboarding, and guidance in the flow of work.

Managing your sales pipeline lets you catch tiny problems before they become big.

AI in customer service is enhancing the way businesses interact with customers across all industries. See how you could benefit from it.

Don’t let your prospects lose the trail from product discovery to close. Learn how to keep them on track, on pace, and target for a big-win finish.

Customer trust is in the spotlight as the use of generative AI in marketing grows — How can you build it rather than erode it?

Learn what Salesforce is, how to use the #1 AI CRM, and how you can benefit. And see why you should join us at World Tour Essentials Dubai.

Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges.

This blog explores key findings from the State of the Connected Customer report. Showing how SA’s favourite brands can upgrade CX through data privacy, customer-centricity, and visibility.

Companies in the UAE are using new tactics to win customer trust and loyalty. Here’s how.