You already know what ROI means, but do you know what ROAS is? This metric is also super important for the health of your business. Check out more here.
Lifetime Value (LTV) is an essential metric for planning your company’s sales, marketing and service planning. But what exactly does it measure? LTV aims to quantify how much a customer is worth to…
A digital twin is a virtual replica of a physical object, process, system, or person using real-time data relayed from the physical asset to mimic its behaviour.
Ready to launch a business, start a side hustle to earn more, or seek inspiration? This guide will help you get started with these 31 small business ideas.
APAC: Social media marketing builds connections with your audience by creating content to promote your products or services and turn consumers into loyal customers.
The Indian market is rapidly evolving, and sales teams are at the forefront of change. Sales professionals are not viewed as number chasers anymore but as trusted advisors to their customers. Indian businesses…
Having years of customer data and history is clearly an advantage when it comes to closing a deal. Our new research shows how the industry is investing in data and connected vehicles.