Affiliate marketing involves promoting another business’s products or services online in return for a small affiliate commission after each sale. Learn more.
The product lifecycle tracks the trajectory of most products and consists of six stages: development, introduction, growth, maturity, saturation, and decline.
Is marketing a combat tool? In a sense, it can be. Let’s explore Guerrilla Marketing and how to use it in your strategy. In a market as competitive as today’s, with increasingly demanding…
Marketing should not be just a single step in your strategy. It needs to be integrated across the customer journey. The result is a truly seamless experience for both your customers and your team.
Net promoter score, or ‘NPS’, is a way of measuring customer satisfaction. It presents customers with a simple survey, then feeds their answers into a formula to produce a single figure for benchmarking.
Marketing is at an inflection point. Advertising costs are increasing and campaign effectiveness is on the decline. A data-driven approach to marketing personalisation is needed to unlock growth.